WhiteBerries Production LLP

Crafting compelling narratives and unforgettable visuals across the realms of film and advertising

WhiteBerries Production LLP, Mumbai-based storytellers disrupting the frame. We don’t just make films—we craft experiences that hit hard and stay with you. From ad films to branded content and cinema, we turn ideas into visually striking, emotionally charged narratives.

Built on raw creativity and solid teamwork, our approach is fearless, fast, and detail-obsessed. We push boundaries, challenge briefs, and refuse to play safe—because great stories aren’t meant to be ordinary. Whiteberries is where bold ideas meet cinematic execution.

Fixing & Production

Providing end-to-end support for seamless production execution. We handle everything from facilitating initial queries to final production details.

Location Scout & Permits

We'll handle all location scouting and permit applications on your behalf, expediting decision-making and ensuring adherence to industry norms.

Casting & Talent

Curating the best talent selection for your project, tailored to your script requirements and ensuring professionalism at every step.

Equipment & Crew Hire

Our skilled technicians and dedicated crew ensure every phase of your project runs smoothly and on schedule.

Post Production

Take advantage of state-of-the-art facilities and expertise to deliver high-quality editing, VFX, and final mastering.

Logistics

Efficient logistics keep your team comfortable and coordinated. We handle transportation, accommodation, and on-site services.

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Founder

Kedar R. Argekar

Founder, Whiteberries Production LLP

A filmmaker shaped on real sets — through long hours, fast turnarounds, and the constant demand to deliver. With over a decade in the industry, his journey is grounded in hands-on experience across advertising and cinema.

Mentored by Prahlad Kakkar, he developed a sharp understanding of storytelling that balances emotion, clarity, and impact. He began his career with Equinox Films, working on ad films for leading brands and building a strong foundation in visual storytelling and execution.

He has since collaborated with respected production houses like Excel Entertainment and Roy Kapur Films, contributing to films such as Toofan, Yudhra, and Deva. These experiences shaped his ability to work across scales while maintaining consistency in quality and storytelling.

As the founder of Whiteberries Production LLP, Kedar focuses on building content that is honest, visually strong, and purpose-driven — rooted in collaboration, discipline, and a clear commitment to ethical filmmaking.

Co-Producer

Sandesh Rasal

Co-Producer, Whiteberries Production LLP

Sandesh Rasal has spent over three decades in the advertising industry — long enough to see it change, evolve, and repeat itself. What hasn't changed is his instinct for good work.

With over 100 ad films across top brands, Sandesh comes from a time when production was built on precision, problem-solving, and showing up no matter what it took. His experience spans collaborations with agencies like Ogilvy & Mather, JWT, and McCann Erickson, along with global platforms such as Walt Disney, National Geographic, and Discovery Channel.

At Whiteberries, he is one of the core pillars — bringing calm to chaos, structure to ideas, and the kind of clarity that only comes from years on the ground. He doesn't chase trends — he focuses on what works, what lasts, and what delivers.

For Sandesh, it's never been about noise. It's about getting the job done right — and making sure the work holds up long after it's out in the world.

Business Associate

Gaarge Sarkar

Business Associate At Whiteberries Production & Founder of RA Brand Consultant

Gaarge Sarkar plays a vital role in the growth journey of Whiteberries Production LLP, bringing together brands, business understanding, and creative vision under one strong collaborative force. As the founder of RA Consultancy, she brings years of experience in building professional relationships, understanding brand requirements, and creating meaningful business opportunities that align with Whiteberries' creative philosophy.

More than just an associate, Gaarge has become one of the key pillars supporting the company's expansion and direction. Her strength lies in understanding not only what brands are looking for, but also how to translate those expectations into creative opportunities for the Whiteberries team. Through her strategic thinking, communication skills, and industry network, she continuously helps bridge the gap between business and storytelling.

Working closely with founder Kedar R. Argekar, Gaarge shares a dynamic partnership where ideas are constantly shaped, challenged, and elevated together. Their collaboration is built on trust, creative instinct, and a shared understanding of how simple concepts can be transformed into impactful visual narratives.

Her contribution goes beyond client acquisition — she plays an active role in helping Whiteberries grow as a brand with long-term vision and credibility. Together, Kedar and Gaarge represent the balance between creativity and business, turning ideas into meaningful stories while building Whiteberries into a production house that values both artistic integrity and lasting relationships.

Mentor

Whiteberries Production LLP

Prahlad Kakkar

Mentor at whiteberries Production & Founder of Genesis Film Productions

As mentor to Whiteberries Production LLP, Prahlad Kakkar is far more than just a guiding figure — he is the creative compass behind the company's thought process, discipline, and storytelling standards. Widely regarded as one of India's original advertising legends, he built a legacy through decades of iconic commercials, bold filmmaking, and an instinctive understanding of audiences long before advertising became driven by algorithms and trends.

At Whiteberries, his mentorship plays a foundational role in how ideas are developed, evaluated, and executed. Every major concept, script, treatment, and creative direction is deeply discussed, challenged, and refined through his perspective before it reaches the table. His involvement ensures that the work is not just visually appealing, but emotionally honest, strategically sharp, and rooted in strong storytelling fundamentals.

Prahlad Kakkar's mentorship has also shaped Whiteberries' working philosophy — blending cinematic storytelling with advertising precision. His emphasis on authenticity, craft, timing, performance, and clarity has become embedded within the company's creative DNA. He encourages fearless thinking while maintaining strong discipline in execution.

For founder Kedar R. Argekar, learning under Prahlad Kakkar was instrumental in building Whiteberries with a strong creative backbone. Today, their association stands as a bridge between generations of filmmaking — where decades of legendary experience meet a new-age production house driven by passion, ethics, and cinematic storytelling.

WhiteBerries Production LLP

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